Net-a-Porter

As part of the creative team at Net-a-Porter’s London head office between 2014 and 2015, digital design was a huge part of my work. I was responsible for the marketing design assets including newsletters, responsive website landing pages, social media content, as well as the weekly online magazine "The Edit". I worked closely with web developers to make sure the coding was aligned with the designs. Based on my understanding of both western and eastern cultures and my fluency in both English and Mandarin, I created several marketing design guidelines in Mandarin to help develop Net-a-Porter's Chinese-speaking market.