Rat and Boa is an ethical and sustainable fashion brand that empowers women. It’s renowned for the luxurious, vibrant styles and striking photography, exclusively available online.

I created their website homepage redesign concept with the below objectives in mind: mobile first approach as the majority of browsers come from social media; finding the balance between minimal design and rich, colourful photography; highlighting the unique, premium character of the brand; increasing the duration of site visits and boosting brand awareness as an online-only retailer.

I use white space and interesting layouts to complement the brand’s vibrant photography, allowing each image to stand out while maintaining a clean and sophisticated look. Utilise dynamic scrolling effects to increase user engagement and build an emotional connection through storytelling, adding depth and dimension to the shopping experience.

Web Visual Designer

Web Visual Design / UIUX / Animated Interaction Prototype

Figma / Google Analytics

2024